Coca-Cola, Shazam Partner on U.K. Digital Song and Ringtone Giveaway

Authored by Mark Hefflinger on May 19, 2005 - 7:37am.

London -- Coca-Cola announced that it has partnered with Shazam Entertainment, a developer of mobile music recognition technology, on a two-month promotion that will give away 5,000 ringtones or full-song downloads each day. Consumers can call a special number and hold their cell phone near an audio source, which will then reply with a text message listing the artist and name of the song. The message will also relay whether the consumer has "won" a ringtone or full-song download of the track, or else provide a link to purchase it via mobile phone. Entrants at MyCokeMusic.com will receive one free "CokeTag," which counts as a single call to Shazam's mobile music identification service; additional CokeTags will be available for 25 pence (46 cents) each, rising to 50 pence (92 cents) following the conclusion of the promotion. Ringtones and downloads purchased from MyCokeMusic.com will cost about $2.50.
http://tinyurl.com/dw4up
http://www.shazamentertainment.com
http://www.mycokemusic.com