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MTV to Introduce "Flux" Cell Phone Music Network in Japan

Authored by Mark Hefflinger on June 2, 2005 - 3:09am.
Tokyo -- Viacom's MTV Networks on Thursday introduced a new mobile entertainment network -- Flux -- that will deliver audio and video music content to cell phone subscribers, initially in Asia. MTV said Flux will launch in Japan on June 30, costing $3 per month for KDDI subscribers. The company plans to expand Flux's availability to other Japanese wireless carriers, as well as into other international markets. MTV partnered with technology provider Faith, Inc. on the service, which will target 13-34 year-olds with mobile music videos from Japanese singer Utada; clips of TV shows like Nickelodeon's "SpongeBob Squarepants" and MTV's "Dirty Sanchez" and "Gutterpups"; locally produced animation like "Lightman," "Hanamoski" and "Sguy and the Family Stone"; and master recording ringtones from record labels such as Avex, BMG Funhouse and Columbia Music Entertainment.
http://tinyurl.com/dumym
http://www.fluxnet.jp
tags: Music | MTV | Japan | Cell Phone | Flux |



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