Gannett Acquires Internet Ad Company PointRoll
McLean, Va. -- Gannett Co., the large media company, said on Friday that it will acquire Pennsylvania-based PointRoll, a provider of technology used to track Internet marketing and advertising. The financial terms of the deal were not disclosed. PointRoll helps advertisers and online publishers measure brand awareness, conversions, and advertisement effectiveness. Jules Gardner, who was the company's founder and CEO, announced that he is leaving the company.
http://www.pointroll.com/press/press_release_05040.asp
http://www.gannett.com
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