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Study: Consumers Increasingly Buying Electronics Online

Authored by Mark Hefflinger on July 6, 2005 - 3:15am.
Arlington, Va. -- Online shopping for consumer electronics products is gaining in popularity, according to a new study by the Consumer Electronics Association (CEA). While an average of 5% of all consumer electronics purchases are made online, certain product categories -- including personal computing, digital cameras, wireless home networking devices and portable music players -- each make more than 10% of their sales through online channels. According to more than 1,000 U.S. adults surveyed by CEA, online consumer electronics shoppers report higher satisfaction with the purchase process than those who visited traditional brick and mortar stores, citing convenience, order accuracy, product variety, product availability and product information among the top reasons. The survey also found that consumers who buy at least some of their products online spend 67% more each year than those who do not make any purchases online. On average, the online buyer spent $1,500 on consumer electronics purchases, with 29% of that spent over the Internet.
http://www.ce.org/press_Room/press_release_detail.asp?id=10783

tags: Internet | Consumers | Online | Study | Electronics |



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