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Report: 2005 Internet Ad Sales Expected to Hit Record $12 Billion

Authored by Mark Hefflinger on November 21, 2005 - 3:06am.
New York - Internet ad sales are expected to hit another all-time high of over $12 billion in 2005, up from 2004's record $9.6 billion in sales, according to a report from PricewaterhouseCoopers and the Interactive Advertising Bureau (IAB). Record third-quarter sales of $3.1 billion were up 33.9% over a year ago, boosted by sponsored ads on search engine results. "The continued strength in Internet advertising reflects in part the medium's unique ability to collapse the business cycle for advertising, marketing and branding, making it more attractive for traditional advertisers," said Pete Petrusky, director of advisory services for PricewaterhouseCoopers. "The high percentage growth in revenues is more significant given the larger revenue base."
http://www.iab.net/news/pr_2005_11_21.asp

tags: Internet | Reports | Record |



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