Home › content

TiVo to Launch Ad Search, Targeted Advertising Service for Subscribers

Authored by Mark Hefflinger on November 28, 2005 - 10:38am.
Alviso, Calif. - TiVo announced on Monday that it plans to launch a service in the spring of 2006 that will let its 3 million subscribers search a library of on-demand ads, and also allow advertisers to target ads based on the interests users submit in personal profiles. TiVo said it partnered with advertising agencies including Interpublic Media, OMD, Starcom Mediavest Group and The Richards Group, as well as cable TV provider Comcast's advertising sales division on the new service. The opt-in service will let TiVo subscribers search for ads by category -- in sectors such as automotive, travel, telecommunications, and consumer packaged goods -- as well as by keyword.
http://biz.yahoo.com/prnews/051128/sfm048.html?.v=32
http://tinyurl.com/85rxt (CNET)
http://www.tivo.com

tags: Subscribers | TiVo | Advertisement | Target |

add to:  del.icio.us  |  digg |  Yahoo! MyWeb  | Slashdot


Comments

Post new comment

The content of this field is kept private and will not be shown publicly.
Add image
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd><br><p> <b> <i> <img> <hr>
  • Images can be added to this post.
  • Web page addresses and e-mail addresses turn into links automatically.

More information about formatting options

CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.
Image CAPTCHA
Copy the characters (respecting upper/lower case) from the image.