"Cyber Monday" Traffic to Retail Sites Beats "Black Friday" Figures

Authored by Mark Hefflinger on November 30, 2005 - 9:26am.

New York - About 27.7 million U.S. Internet users visited retail web sites on "Cyber" Monday, eclipsing the traffic those sites saw on the previous "Black" Friday by 15%, according to new figures released by Nielsen/NetRatings. "'Cyber Monday' brought a surge of traffic to many online retailers as shoppers returned to work following the holiday weekend ready to tackle their holiday gift lists," said Heather Dougherty, a senior retail analyst for Nielsen/NetRatings. The firm said that shoppers were enticed to the sites by steep discounts on merchandise and free shipping offers. The top five online shopping destinations on Monday included eBay, Amazon, Wal-Mart, Target and Overstock.com.
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