U.K.-Based Games Firm Mind Candy Raises $3 Million

Authored by Mark Hefflinger on November 30, 2005 - 9:18am.

London - Mind Candy, a U.K.-based alternate reality gaming (ARG) firm, announced that it has raised approximately $3 million in venture capital financing. Index Ventures, a venture capital firm with offices in Switzerland and the U.K., led the investment round. According to Mind Candy, ARG is a new type of game that combines real-world events, websites, text messages, TV, print and a wide range of other media to create an "immersive gaming experience". Founded in 2003 and based primarily in London, Mind Candy specializes in the design of a new style of puzzles -- "well beyond the boring and lifeless ones that have dominated for years" -- that weave together with ARGs and Cross Media Entertainment (XME).
http://www.mindcandydesign.com