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Wired News: San Franciscans Object to Sony PSP Guerilla Marketing

Authored by Mark Hefflinger on December 5, 2005 - 9:13am.
San Francisco - Wired News on Monday reported on backlash that Sony has experienced in San Francisco, from an urban graffiti marketing campaign for its Sony PSP handheld game. Several of the company's spray-painted ads have been covered over by critics, with added commentary like "Advertising directed at your counter-culture," "Fony" or "Get out of my city." Sony spokeswoman Molly Smith responded to the backlash, telling Wired News that art is subjective, and adding, "With PSP being a portable product, our target is what we consider to be urban nomads, people who are on the go constantly."
http://www.wired.com/news/culture/0,1284,69741,00.html
tags: Wired News | San Franciscans | Sony PSP Guerilla Marketing |

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