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MTV, Microsoft to Launch "Urge" Joint Digital Music Service in 2006

Authored by Mark Hefflinger on December 13, 2005 - 2:50am.
New York - Viacom's MTV Networks announced on Tuesday that it partnered with Microsoft on a new digital music service called Urge. Set to launch next year in the U.S., the service will be integrated into a forthcoming version of the Windows Media Player, which assures that the 2 million songs from all major labels and thousands of independents available on Urge will not be playable on Apple's iPod. Urge also promises a range of exclusive MTV programming and original content. "Beyond providing a simple transactional service, URGE will provide a musical playground where fans can explore, customize, discover and download new music," said Jason Hirschhorn, MTV Networks' chief digital officer. MTV, which will promote Urge to the 165 million U.S. viewers of its MTV, VH1 and CMT channels, said it will provide further details about the Urge service at next month's Consumer Electronics Show in Las Vegas.
http://biz.yahoo.com/prnews/051213/nytu055.html?.v=30
tags: Music | Microsoft | MTV | Urge | Joint Digital Music Service |



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