Three Top U.S. Theater Owners Plot Digital Cinema Rollout

Authored by Mark Hefflinger on December 16, 2005 - 8:12am.

Denver - National CineMedia, a joint venture of three top U.S. movie theater chains -- AMC Entertainment, Cinemark USA and Regal Entertainment Group -- announced this week that it is now working on a digital cinema business plan. "NCM's primary objective is to work with manufacturers to reduce the cost of digital cinema equipment through efficient volume purchasing for NCM's partners' 13,000 screens and other participating exhibitor screens," said NCM chairman and CEO Kurt Hall. "NCM will also seek to develop an efficient financing structure for the purchase of the digital cinema equipment that will be open to all capital sources…Once the financing model and equipment volume pricing has been established, our founding partners and other exhibitors who participate will have ultimate responsibility for deployment of digital cinema systems."
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