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Hollywood, Technology Firms Team to Educate on TV Parental Controls

Authored by Mark Hefflinger on January 19, 2006 - 3:33am.
Washington - A group that includes Hollywood movie studios, TV networks, consumer electronics firms and cable and satellite TV providers on Thursday announced an effort to educate parents on existing technologies that can be used to control what their children watch on TV. Led by former Motion Picture Association of America (MPAA) head Jack Valenti, who testified about the effort before the Senate Commerce Committee, the group includes the Consumer Electronics Association (CEA); the National Association of Broadcasters (NAB); the Motion Picture Association of America (MPAA); major television networks; the National Cable & Telecommunications Association (NCTA); satellite providers DirecTV and EchoStar; and the Ad Council. "Polls show that some 70 to 80 percent of parents believe there are programs on TV unsuitable for children," Valenti testified. "The same percentage also report they do not want government to step in and fix this problem. From these facts about the public's revealed opinion, we present a common sense plan that will convey to American parents that they have, right now, all the weaponry they need to control all the TV programming that enters their home." The group will spend between $250 and $300 million to produce and air ads on the V-chip, satellite and cable channel blocking, and TV ratings system. The campaign will also include educational and instructional materials distributed in electronics retail stores, and outreach to religious and parents' advocacy groups.
http://tinyurl.com/8kt6c
tags: TV | Technology | Parental Controls | Hollywood | Educate |



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