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"Booth Babes" Eliminated from E3 Video Game Expo

Authored by Mark Hefflinger on January 25, 2006 - 9:20am.
Los Angeles - Producers of the Electronic Entertainment Expo (E3), the world's largest video game industry event held annually in Los Angeles, have announced that the sexy "booth babes" used to lure attendees to exhibitors' booths will not be allowed at this year's event in May. The Entertainment Software Association (ESA), the video game trade group that organizes the show, said it would dole out a $5,000 fine on the spot to the owner of any booth that features scantily clad women. "Material, including live models, conduct that is sexually explicit and/or sexually provocative, including but not limited to nudity, partial nudity and bathing suit bottoms, are prohibited on the show floor, all common areas, and at any access points to the show," the ESA wrote in its E3 handbook. The ESA did not provide an explanation for the new rules, although lawmakers in a handful of states have recently tried to pass laws restricting the sale of violent and sexually explicit video games to minors.
http://tinyurl.com/b4525 (Reuters)
http://www.gamesindustry.biz/content_page.php?aid=14230
http://www.theesa.com

tags: Games | E3 | Video Game | Booth Babes |



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