Report: U.S. Bundled Services Revenue to Hit $119.5 Billion by 2010

Authored by Mark Hefflinger on February 2, 2006 - 7:18am.

Dallas - U.S. annual revenue from bundled services -- where providers offer a combination of TV, high-speed Internet, and landline and wireless phone services -- are projected to reach $119.5 billion by 2010, according to a report from market research firm Parks Associates. Currently, 39% of U.S. broadband households subscribe to a bundled service, with the majority combining two services; by the end of 2010, the firm forecasts that 55% of broadband households will subscribe to combinations of three or four services. "Although bundled services are at an early stage, service providers are beginning to experience increased customer retention," said Parks Associates analyst Deepa Iyer. "Simply touting 'one bill' and bundled discounts will not realize the full potential of bundled services. Service providers need to integrate different service features in a seamless way and build 'experience-oriented' packages that fit the distinctive needs and lifestyles of various consumer segments."
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