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In-Game Advertising Network IGA Worldwide Raises $12 Million

Authored by Mark Hefflinger on February 7, 2006 - 4:43am.
New York - IGA Worldwide, the operator of an in-game advertising network for video games, announced on Tuesday that it has raised $12 million in its first round of venture capital financing. Easton Capital Group and Morgenthaler Ventures co-led the investment round; previous investor DN Capital also participated. New York-based IGA provides planning, serving and tracking of targeted ad campaigns across its Radial Network of online game titles, which includes an open source version of "Counter-Strike." The company offers the ability to deliver audio, video and 3D ads within games for clients including Spike TV. IGA said it will use the funds to accelerate growth.
http://www.ingameadvertising.com

tags: Games | IGA | Raise | Advertise |



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