Report: U.S. Home Internet Adoption Rate Projected to Slow

Authored by Mark Hefflinger on February 23, 2006 - 3:21am.

Dallas - Of the estimated 39 million U.S. homes without Internet access, only 2 million said they are planning to subscribe in 2006, contributing to overall U.S. Internet adoption growth of just one percent in 2006, from 63% to 64%, according to a report from market research firm Parks Associates. Only 8 million of the 39 million homes without Internet access even own a computer, although 14 million reported having access to the Internet at work or other locations. Some 300,000 households said they might subscribe if services were cheaper. "We are clearly facing a problem of demand, not supply," said Parks Associates research director John Barrett. "Computers and Internet service have never been cheaper, yet many households still show little enthusiasm for the technology." The firm found that among households not interested in subscribing to an Internet service at any price, 31% said their Internet access at work was sufficient, while another 18% claimed, "I am not interested in anything on the Internet."
http://www.parksassociates.com/press/press_releases/2006/nat-scan_pr1.html