Rentrak Service Tracks On-Demand Advertising Impressions
Portland, Ore. - Rentrak, a provider of audience data for media, entertainment, retail, advertising and manufacturing clients, on Monday introduced a new service that will let advertisers gauge impressions from their on-demand ads placed on cable TV and broadband systems. The AdEssentials Traker service will provide household-level information, including day part viewing data and demographics to the zip code level. Oregon-based Rentrak's customers include Comcast, Cablevision, Charter and Insight, which collectively reach over 50% of all U.S. video-on-demand households.
http://biz.yahoo.com/prnews/060227/sfm058.html?.v=39
http://www.rentrak.com
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