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Cingular Subscribers to Decide Plot of WB's "One Tree Hill" via Text Messages

Authored by dmw on April 5, 2006 - 12:52pm.
Las Vegas - Cingular Wireless said on Wednesday that it partnered with The WB on a feature that will let viewers determine the plotline of an upcoming episode of "One Tree Hill" with their mobile phones. Cingular partnered with mobile messaging firm Air2Web to enable viewers to send text-messages to network-initiated plot questions, with responses to be tallied and reflected in the outcome of the following week's episode.
http://tinyurl.com/rjjcv
http://www.air2web.com
http://thewb.warnerbros.com/web/show.jsp?id=OT

tags: Mobile | Video | Marketing | Tech | TV | Cingular | Text Messaging | Mobile Marketing | Air2Web | WB |

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