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Report: Consumer Adoption of New Media to Boost Media Revenues

Authored by dmw on April 11, 2006 - 1:03pm.
Monterey, Calif. - Consumer adoption of new media technologies will significantly boost media revenues in 2006 and beyond, with the online ad market projected to grow from $14.5 billion in revenue this year to $33.4 billion by 2016, according to a report from market research firm Kagan Research. In addition to the 8.7% compound annual growth rate forecasted for online ad revenue, the firm also predicts gains in the wireless data and satellite radio industries. Wireless data services -- which include mobile song and ringtone downloads, and mobile TV -- will grow from $8.4 billion and 7% of total wireless service revenue in 2005, to $46.6 billion and 24% of all wireless revenue by 2014. For satellite radio, Kagan estimates that the cost for XM and Sirius to acquire new subscribers will drop from $95 per subscriber in 2005, to $49 in 2010 and $37 by 2014. "The survivors will be the ones who figure out how to embrace the new and bring their media into the digital age," said Kagan senior analyst Deana Myers.
http://tinyurl.com/ghdnn 
http://www.kagan.com/media06
tags: Pricing | Marketing | Reports | Metrics | Consumers | Media Consumption |



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