Trade Groups for Video Game, Home Video Sales and Rentals to Merge

Authored by dmw on April 11, 2006 - 1:23pm.

Encino, Calif. - Two industry trade groups representing retailers and distributors of DVD's and video games -- the Interactive Entertainment Merchants Association (IEMA) and Video Software Dealers Association (VSDA) -- announced on Tuesday their intention to merge. While IEMA members, which include companies that rent and sell video games, account for 75% of the $10 billion annual U.S. interactive entertainment business, the VSDA represents over 1,000 companies and 12,500 retail outlets within the $24 billion home video industry. "The merger will create a more efficient and influential organization to serve the needs of video and video game retailers and distributors," said IEMA chairman Rick Vergara. "The interests of the membership of the two associations are so closely aligned that we expect a seamless integration."
http://www.iema.org
http://www.vsda.org