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Report: In-Game Ad Market to Reach $732 Million by 2010

Authored by dmw on April 17, 2006 - 9:00am.
Boston - The in-game advertising market is projected to reach $732 million by 2010, up from $56 million in 2005 and $34 million in 2004, according to a report from Boston-based market research firm Yankee Group. The number of video game titles that feature in-game ads is expected to double, to around 200, by the end of 2006. Currently, third parties such as Massive Incorporated, Double Fusion and IGN Entertainment provide the technology to deliver in-game ads in titles from game publishers including Activision, Ubisoft and Electronic Arts. Yankee Group predicts that Microsoft, Sony and Electronic Arts will eventually serve their own in-game ads. "Although the in-game advertising market is still relatively untapped, its promising business model will lead to swift market development," said Yankee Group senior analyst Michael Goodman. "Effectively competing in the interactive gaming market for the video game and advertising communities requires careful attention to the intricacies of the industry."
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tags: Games | Marketing | Advertising | Reports | Metrics | In-Game Ads | Yankee Group |



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