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Toyota Sponsors Free Mobisodes for Fox's "Prison Break" TV Series

Authored by dmw on April 24, 2006 - 7:29pm.
Los Angeles - Fox Broadcasting announced on Monday that it partnered with Toyota to produce a series of "mobisodes" for its "Prison Break" primetime TV series. The brief original episodes for mobile phones will be offered for free to Sprint customers, and will feature 10-second commercials for Toyota's new Yaris vehicles at the beginning of each mobisode. The "Prison Break: Proof of Innocence" mobile content will feature new characters and some of the same sets from the TV series. The mobile series is produced by Eric Young, who also produced the "24: Conspiracy" mobisode series for Fox.
http://tinyurl.com/ly2rv
http://www.fox.com/prisonbreak
tags: Mobile | Video | Marketing | Mobile TV | TV | Sponsorships | Fox | Toyota | Mobisodes |



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