ABC's "Lost" to Debut Alternate Reality Game in Show's Off-Season

Authored by dmw on April 25, 2006 - 7:50pm.

New York - ABC plans to debut an "alternate reality game" for fans of its TV series "Lost" on May 3, shortly before the second season of the series concludes, The New York Times reported. "The Lost Experience" is being created by the show's writers and producers, unlike other alternate reality games -- such as those for the Steven Spielberg movie "A.I.", and Microsoft's "Halo" video game -- which were designed by outside marketing firms. The game will introduce new characters and feature a plot that intertwines with that of the TV show. However, players will have to collaborate to track clues dispersed widely across media including fake websites, billboards, e-mails and phone calls. "We wanted to tell stories in a nontraditional way, and there were certain stories that [series co-creator Damon Lindelof] and I were interested in telling that don't exactly fit into the television show," Carlton Cuse, a writer and executive producer on "Lost," told The Times.
http://www.nytimes.com/2006/04/24/business/media/24lost.html
http://abc.go.com/primetime/lost