Anystream, Nielsen Debut VOD Audience Measurement
Authored by dmw on April 25, 2006 - 1:17pm.
Las Vegas - Anystream, a provider of video-on-demand software, announced on Tuesday that it will show the first production application of ratings firm Nielsen's audio watermarking for video-on-demand programming during the National Association of Broadcasters (NAB) annual conference this week in Las Vegas. The companies partnered in August to develop a system that would allow networks, advertisers and other parties to measure audience viewing of video-on-demand programming.
http://www.webwire.com/ViewPressRel.asp?aId=13111
http://www.nielsenmedia.com
http://www.anystream.com
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