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Report: Online Gamers in China Will Number 61 Million by 2010

Authored by dmw on April 26, 2006 - 12:07pm.
Scottsdale, Ariz. - China will claim 61 million online gamers in 2010, up from 25.5 million in 2005, the result of tacit government approval and the popularity of online games among Chinese Internet users, according to a report from market research firm In-Stat. "As of 2005, there were 16 million paid online game players," said In-Stat analyst Anty Zheng. "The increased rate of online gamers is bigger than that of Chinese 'netizens' since online gaming, as one of the most widely used online services, will become more and more popular in the coming years." One impediment noted by In-Stat is a new government policy that requires playing time in Internet cafes be limited to four hours per player. The report says that among online game operators, Shanda, NetEase, The9 and KingSoft together account for 80% of the market, although there were more than 300 online gaming companies in China as of 2005. Unfortunately for these firms, despite the rapid growth of the industry less than 15% of them were profitable last year.
http://www.instat.com/catalog/Ccatalogue.asp?id=240
tags: Games | Marketing | Reports | Metrics | China | Online Games | In-Stat |



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