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Microsoft, Wallop Partner on New Social Networking Technology

Authored by dmw on April 27, 2006 - 7:39am.
San Jose, Calif. - Microsoft is looking to enter the lucrative social networking space populated by MySpace, Facebook and Friendster through a joint venture with San Francisco-based start-up Wallop, which is utilizing technology from Microsoft's own research labs. The company is headed by former Microsoft employee and entrepreneur Karl Jacob, and has raised an undisclosed amount of first round financing from Bay Partners. The company said its social network will "solve the problems plaguing current social networking technologies… Wallop departs from the friend-of-a-friend model common in all social networks today and the root of many of their problems," the company said. "Instead, Wallop developed a unique set of algorithms that respond to social interactions to automatically build and maintain a person's social network." The company plans to launch the service later this year.
http://biz.yahoo.com/prnews/060426/sfw040.html?.v=57
http://www.wallop.com
tags: Deals | Internet | Tech | Social Networking | Microsoft | Tech Deals | Wallop |



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