Exent Provides In-Game Ads Without Game Source Code
Authored by dmw on April 28, 2006 - 5:56am.
Tel Aviv, Israel - Exent Technologies, a developer of in-game advertising, this week introduced software that allows firms to insert in-game ads without the need to access a video game's source code, enabling publishers to place ads in games that were not originally designed to support them. Israel-based Exent said the technology also allows revenue generation from pirated copies of video games, and from game demos.
http://tinyurl.com/eochf
http://www.exent.com
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