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TiVo Signs Multimillion Dollar Upfront Advertising Deal with Interpublic

Authored by dmw on May 15, 2006 - 1:39pm.
Alviso, Calif. - TiVo announced on Monday that it has signed a multimillion dollar advertising agreement with advertising company Interpublic Media, which will provide Interpublic clients with preferred pricing and access to new advertising technologies. The "upfront" agreement with Interpublic, which oversees agencies including Initiative, Magna Global and Universal McCann, was handled by Interpublic's new Emerging Media Lab. "TiVo offers an interactive advertising solution that enables the consumer to pause television and engage in a branded advertising experience, without missing even a second of the TV show a viewer is watching," said TiVo CEO Tom Rogers. "We are excited to expand our long-standing relationship with Interpublic and look forward to capitalizing on their intellectual capital, experience and relationships in the future."
http://biz.yahoo.com/prnews/060515/sfm110.html?.v=40
http://www.tivo.com
tags: Deals | Marketing | Advertising | TiVo | Interpublic | Advertising Deals |



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