Product Placement E-commerce Firm Delivery Agent Raises $11 Million

Authored by dmw on May 17, 2006 - 4:39pm.

San Francisco - Delivery Agent, a provider of e-commerce services for products seen on TV shows and in movies, sports and music videos, announced on Wednesday that it has raised $11 million in its second round of venture capital financing. Bessemer Venture Partners led the investment round; previous investors Worldview Technology Partners and Cardinal Venture Capital also participated. The funds will be used to expand San Francisco-based Delivery Agent's technology, which facilitates the sale of products seen within entertainment content via wireless, Internet TV and interactive television platforms. The company's customers include NBC Universal, ABC Entertainment, Twentieth Century Fox, Sony Pictures, The Weinstein Company and several NBA franchises.
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