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Nintendo Wii Console to Sell for Under $250; 6 Million to Ship by March

Authored by Mark Hefflinger on May 25, 2006 - 6:52am.
Redmond, Wash. - Nintendo announced on Thursday that its forthcoming Wii next-generation video game console will not cost more than $250 when it launches in the fourth quarter of 2006. The company's pricing strategy undercuts both the $600/$500 that Sony will be charging for its PlayStation 3 models, and the $400/$300 price tags that Microsoft has set for its two Xbox 360 console models, which have been on sale since November. Nintendo plans to ship 6 million Wii consoles to retailers between launch and the end of its fiscal year, in March 2007. The company also expects to sell 17 million games for the console during this period as well. Overall, Nintendo projects 18% sales growth for the year, based on strong sales for its DS handheld and the Wii launch.
http://biz.yahoo.com/prnews/060525/nyth053.html?.v=50
http://www.nintendo.com

tags: Games | Pricing | CE | Commerce | Investing | Nintendo | Wii | Consoles | Games Pricing | Forecasts |



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