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Report: Internet Ad Spending Rose 19.4% in First Quarter to $2.31 Billion

Authored by Mark Hefflinger on May 31, 2006 - 1:24pm.
New York - A 19.4% increase in Internet ad spending helped fuel a 5.2% overall increase in U.S. ad spending during the first quarter of 2006, according to a report from market research firm TNS Media Intelligence. Internet ad spending accounted for $2.31 of the $34.9 billion spent on advertising in the U.S. in the first three months of the year. While Internet ad spending saw the greatest increase, other growth areas included network TV (12.3%, $6.52 billion), consumer magazines (5.9%, $4.83 billion) and Spanish-language media (14.2%, $1.05 billion). Sectors that experienced declines in ad spending included local newspapers (-6.1%, $5.55 billion) and radio (-1.2%, $2.34 billion). "The moderate increase in Q1 advertising expenditures fell a bit short of our previously released growth forecast of 5.5 percent," said TNS Media Intelligence president and CEO Steven Fredericks.
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