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CBS Radio Picks Vibes Media for Mobile Marketing Services

Authored by Mark Hefflinger on June 7, 2006 - 1:12pm.
Chicago - CBS Radio announced on Wednesday that it has partnered with mobile marketing firm Vibes Media to launch its text-message and mobile content marketing programs at 25 CBS Radio stations in New York, Los Angeles and 16 other U.S. markets. Chicago-based Vibe's iRadio platform allows listeners to participate in radio contests and promotions via cell phone text messages, send text-message song requests, and join mobile radio station clubs that offer ringtone and wallpaper downloads. CBS Radio stations that will offer Vibes iRadio include WNEW and WFNY in New York and KROQ in Los Angeles.

http://tinyurl.com/mpyrj
http://www.cbsradio.com
http://www.vibes.com

tags: Mobile | Marketing | Radio | Text Messaging | CBS Radio | Mobile Marketing | iRadio | Vibes Media |

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