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Macrovision, Double Fusion Partner on In-Game Advertising

Authored by Mark Hefflinger on June 9, 2006 - 1:00pm.
San Francisco - Macrovision, a provider of copy-protection and digital game distribution technologies, said on Friday that its San Francisco-based Trymedia Games division has partnered with San Francisco in-game advertising firm Double Fusion to launch a new in-game ad service. The new offering will allow advertisers to sponsor a game's trial period while consumers are trying it out prior to a potential purchase.

http://www.macrovision.com/company/news/releases/newsdetail.jsp?id=Fri
http://www.doublefusion.com
tags: Games | Advertising | Tech | In-Game Ads | DRM | Games Deals | Double Fusion | Macrovision | Trymedia |

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