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Targeted Online Advertising Firm SpecifMEDIA Raises $10 Million

Authored by Mark Hefflinger on June 12, 2006 - 1:06pm.
Irvine, Calif. - SpecificMEDIA, a developer of targeted online advertising technology, announced on Monday that it has raised $10 million in its first round of venture capital financing. Enterprise Partners Venture Capital led the investment round; Shepherd Ventures also participated. Founded in 1999, Irvine, Calif.-based SpecificMEDIA offers online advertisers demographic, behavioral, contextual, geographic and other targeted advertising services. The company claims its network reaches nearly 80 million unique U.S. users monthly; clients include ABC, NBC, CBS, Major League Baseball and USA Today. SpecificMEDIA will use the funds to expand its marketing and sales efforts, to include the addition of new sales offices in key U.S. media markets.

http://tinyurl.com/phlkb
tags: Deals | VC | Marketing | Advertising | Advertising Deals | Ad Tech | SpecifMEDIA | Enterprise Partners |

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