Report: PC In-Game Ad Revenue to Top $400 Million in 2009

Authored by Mark Hefflinger on June 14, 2006 - 1:44pm.

Dallas - Revenue from in-game advertising on PC game titles is expected to grow from $80 million in 2005 to more than $400 million in 2009, according to a report from market research firm Parks Associates. "Advertisers will soon realize they can reach the whole family using this medium," said Parks Associates analyst Michael Cai. "More and more adults play video games with their children and teens are even playing games with their parents. In addition, the 35-54 female gamers, who spend tens of hours playing casual games every month, are undermonetized." The online survey of more than 2,000 Internet gamers found that males under 34 are more open to seeing in-game ads than other groups; this group grows when the ads enhance game play, or if there is a chance to win prizes. Almost half of men under 35 said they prefer product placement over pre-game ads, while 42% of women over 35 said they prefer pre-game ads by a slim margin over product placement (36%). Most gamers additionally said they expect a discount on game prices in exchange for having to view ads.

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