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Universal Music to Promote Artists in "Second Life" Online Virtual World

Authored by Mark Hefflinger on June 14, 2006 - 1:41pm.
New York - Major record label Universal's Motown Records Group announced on Wednesday that it has partnered with "Second Life," an online game where users interact in a virtual 3D environment, to create a space within the game where fans can interact with Universal artists and purchase music. "Soundscape" will feature virtual "meet and greets" with Universal recording artists including Chamillionaire and Hinder, where players' 3D avatars can chat in real-time with the artists' 3D avatars. The space will also feature the artists' music videos, and links to purchase their songs and albums online.

http://biz.yahoo.com/prnews/060613/nytu159.html?.v=50
http://www.inworldstudios.com
http://www.secondlife.com
tags: Marketing | Music | Universal Music | Commerce | Avatars | Second Life | Motown | 3D Communities |

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