San Bruno, Calif. – ClickShift, a developer of a system designed to monitor, measure and tune online advertising investments, said on Monday that it has raised $6 million in its first round of funding from El Dorado Ventures and U.S. Venture Partners. The company, which plans to officially launch later this year, said that its technology will help clients collect and analyze large amounts of data so that they can make buy decisions in a variety of online advertising channels. San Bruno, Calif.-based ClickShift did not disclosed specific uses for the new capital.

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