Right Media Launches Online Auctions for Excess Website Ad Space
New York - Right Media on Monday announced the launch of its online marketplace that lets websites hold automated auctions for excess ad space. The service lets advertisers bid on display or banner ads in a fair market environment, while the company takes an average of 7.5% on each transaction, Right Media CEO Michael Walrath told CNET News.com. New York-based Right Media said it has already established a network of 11,000 advertisers with a monthly volume of $12.5 million in total revenue.
http://www.rightmedia.com/categories/About-Right-Media/Press
http://tinyurl.com/lsmga (CNET)
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