Coca-Cola to Shutter U.K. Online Music Store

Authored by Mark Hefflinger on June 22, 2006 - 6:58pm.

London - Coca-Cola plans to close its online music store in the U.K. next month, a victim of competition from Apple's iTunes Store and others, TheRegister reported. MyCokeMusic.com was launched in early 2004, using technology from Loudeye's OD2 services. "In 2004, the digital music scene was just developing and the only way for Coke to offer access to music downloads was to open our own store. That's not true today and there is no need for Coke to continue to run a store," reads a note on the site. Coca-Cola is encouraging consumers to use up credits on the site before July 31; they may also ask to have them transferred to another OD2-powered music store. OD2 also operates U.K. music stores for CD Wow, MSN, MTV, NTL, Tiscali and Wanadoo.

http://www.mycokemusic.com/close_email/faq.html
http://www.theregister.co.uk/2006/06/21/coke_music
http://www.od2.com