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Google Testing New "Cost-Per-Action" Online Advertising Model

Authored by Mark Hefflinger on June 23, 2006 - 12:55pm.
San Francisco - Google is testing a new online advertising service that would only make advertisers pay when users performed a specific action, such as making a purchase or creating a sales lead, Wired News reported. The "cost-per-action" network would complement Google's existing AdSense network, where advertisers pay each time a user clicks on their ads. This system has sometimes been criticized for susceptibility to "click fraud," where someone repeatedly clicks on an ad in an attempt to skew the results. "We're always looking for new ways to provide effective and useful features to advertisers, publishers and users," a Google spokesperson told Wired News. "As part of these efforts we are currently testing a cost-per-action pricing model to give advertisers more flexibility and provide publishers another way to earn revenue through AdSense."

http://www.wired.com/news/technology/internet/0,71229-0.html

tags: Marketing | Advertising | Investing | Search | Google | Portals | Cost-Per-Action | Click Fraud |



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