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RealNetworks, Eyeblaster Team on In-Game Ads for Casual Games

Authored by Mark Hefflinger on June 27, 2006 - 2:20pm.
Seattle - RealNetworks, a provider of media delivery technology, announced on Tuesday that it has partnered with digital marketing firm Eyeblaster to launch in-game streaming video ads on its RealArcade downloadable casual games service. Seattle-based RealNetworks said the service will allow advertisers to target the demographic of women over 30, who make up a large segment of casual games players.

http://biz.yahoo.com/prnews/060627/sftu029.html?.v=61
http://www.eyeblaster.com
http://www.realarcade.com

tags: Games | Marketing | Advertising | Casual Games | In-Game Ads | RealNetworks | RealArcade | Eyeblaster |

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