Intel Capital Adds to $17 Million First Round for In-Game Ads Firm IGA

Authored by Mark Hefflinger on July 6, 2006 - 4:43pm.

New York - IGA Worldwide, a provider of in-game advertising, announced that it received an additional $5 million investment from Intel Capital and its existing investor group, to cap its first venture financing round at $17 million. The remainder of the round included participation from Easton Capital, Morgenthaler Ventures and DN Capital. New York-based IGA's Radial ad serving network delivers advertisements within PC, console and mobile games. The company also provides advertisers with consulting services through its IGA Hive strategic communications unit. IGA will use the funds to expand its relationships with game publishers and continue to extend its global operations in North America, Europe and Asia.

http://tinyurl.com/f5gar
http://www.igaworldwide.com