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Report: Over Half of All Mobile Games are Downloaded Over-the-Air

Authored by Mark Hefflinger on July 10, 2006 - 1:20pm.
San Francisco - Over half of all mobile games played are titles purchased and downloaded to phones, while 39% are games that came embedded on the phone and 8% are played on the mobile Web, according to a report from market research firm Telephia. "The large share of pre-existing games reflects an opportunity for carriers and content providers to generate more revenue by converting that game play into downloaded, pay-for-play games," said Telephia's Kanishka Agarwal. The report also found that 71% of downloaded games were purchased on a portal operated by the subscriber's mobile carrier, compared with 29% purchased elsewhere. When purchasing mobile games, familiarity with the title from its console or PC version was cited as the most important criteria by 43% of those surveyed, third only to factors of price (59%) and availability of a free trial version (48%). "Cohesive marketing across all platforms -- PC, console and mobile -- is critical to a mobile game title's overall success," added Agarwal.

http://tinyurl.com/ml9ra
http://www.telephia.com


tags: Games | Mobile | Mobile Games | Marketing | Reports | Metrics | Commerce | Telephia | Mobile Commerce |



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