Cablevision, Visible World to Target Local Cable TV Ads by Household

Authored by Mark Hefflinger on July 17, 2006 - 1:16pm.

New York - Cable TV provider Cablevision plans to begin testing targeted TV commercials on a household basis later this year, TVWeek.com reported. Cablevision partnered with New York-based Visible World on the project, which will pair third-party consumer demographic data from firms such as Experian and Acxiom with viewing data from set-top boxes to serve the most relevant local cable TV ads to viewers. The project will initially target ads to 100,000 Cablevision subscribers in New York, with the potential to be deployed to the company's 3 million subscribers next year. Other video distributors, including Comcast, Cox and AT&T, have announced plans to launch their own targeted advertising systems in the near future.

http://www.tvweek.com/article.cms?articleId=30183
http://www.visibleworld.com
http://www.cablevision.com