Volvo: 52,000 Participate in Online Treasure Hunt for Buried Vehicle
Irvine, Calif. - Volvo announced on Monday that 52,000 users participated in the initial online stage of its "Pirates of the Caribbean: Dead Man's Chest" tie-in treasure hunt to uncover a Volvo XC90 buried somewhere in the world. The online game featured clues that led participants to a variety of websites, blogs and real-world Volvo dealerships. Seven finalists from around the world will now be flown to a secret location, and participate in a two-day treasure hunt for the car that will be featured in webisodes available from Volvo's website.
http://biz.yahoo.com/prnews/060717/lamfns1.html?.v=14
http://www.volvocars.us/thehunt
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