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Massive Unveils New Interactive In-Game Ad Format

Authored by Mark Hefflinger on July 19, 2006 - 12:28pm.
Durham, N.C. - Massive Incorporated, the in-game advertising firm recently acquired by Microsoft, on Wednesday introduced a new interactive in-game ad format. The technology allows players to interact with dynamic billboards within developer Funcom's "Anarchy Online." Players can walk up to the Toyota billboards and receive information on the Toyota Yaris.

http://tinyurl.com/o5tnk
http://www.massiveincorporated.com
http://www.anarchy-online.com

tags: Games | Marketing | Advertising | Tech | In-Game Ads | Massive | Ad Tech |

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