IGA Worldwide to Provide In-Game Ads for Codemasters
New York - In-game advertising firm IGA Worldwide announced on Thursday a multi-title, multi-platform agreement with U.K.-based game publisher Codemasters. New York-based IGA will deliver audio, video and billboard ad content for titles including "Brian Lara International Cricket 2007," the company's next installment of its "Colin McRae Rally" series, and an as-yet-unannounced next-generation property.
http://tinyurl.com/mdabl
http://www.igaworldwide.com
http://www.codemasters.com
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