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XM Satellite Radio Signs Advertising Pact with Google

Authored by Mark Hefflinger on August 2, 2006 - 1:40pm.
Washington - XM Satellite Radio, a provider of satellite radio service to more than 7 million subscribers, said on Wednesday that it has struck a deal that will allow advertising clients of Google to place targeted ads on XM's non-music channels. Using Google's dMarc ad technology platform, which the company acquired in January, advertisers will be able to automatically schedule and insert ads across several XM channels, then track their campaigns. Google has been testing the platform over the past several months, and plans to integrate it into its AdWords service during the fourth quarter. Ryan Steelberg, Google's head of radio operations, called the partnership with XM "a powerful marketing and distribution tool for Google advertisers."

http://www.xmradio.com/newsroom/screen/pr_2006_08_02.html
tags: Advertising | Radio | Audio | Satellite Radio | XM Radio | Google | Satellite | Audio Ads |



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