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Report: Master Recording Ringtones Now 76% of Market

Authored by Mark Hefflinger on August 7, 2006 - 3:28pm.
San Francisco - Ringtones of actual clips of master recordings now account for 76% of the overall music ringtone market, according to a report from market research firm Telephia. Monophonic and polyphonic ringtones now represent just 12% of the market, down from nearly 30% in the third quarter of 2005. Ringback tones, or music that replaces the standard ring that plays for a caller dialing a cell phone number, now make up 11.5% of consumer spending in this category, an increase of almost 50% since last year. Telephia reports that more than 24.6 million mobile consumers purchased a ringtone in the second quarter of 2006. "It's no surprise that mono and polyphonic ringtones have fallen out of favor with mobile consumers as realtones are a far superior format, much like how CDs replaced cassette tapes. This is all part of the broader shift toward consumers expecting their mobile devices to deliver a high-quality portable music experience," said Kanishka Agarwal, vice president of new products at Telephia.
 
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http://www.telephia.com
tags: Mobile | Mobile Music | Marketing | Music | Reports | Metrics | Ringtones | Commerce | Telephia |



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