Report: World Mobile Music Revenue to Reach $14 Billion in 2011

Authored by Mark Hefflinger on August 7, 2006 - 3:36pm.

Hampshire, U.K. - Worldwide mobile music revenues will reach $14 billion in 2011, according to a report from U.K.-based Juniper Research. The Asia Pacific region is expected to account for 40% of the market, while Europe will represent 27%, North America 18%, and the rest of the world 15% of the market. A significant shift within the mobile music market, driven by 3G penetration, adoption of advanced handsets and dual mobile-PC song downloads, will see full-track downloads gain on ringtones. The market share for ringtones is expected to fall from 81% today to 51% by 2011, while full-track downloads will grow from 9% to 32% of the market. "Until now ringtones have dominated mobile music, but the balance is shifting. Full track music has been the central offering of many 3G service launches around the world and as 3G usage gathers pace, the mobile music market is preparing to enter a new growth phase," said Juniper research director Bruce Gibson.

http://www.juniperresearch.com/reports/24_mmusic3/press_release.htm